13 years working as an govt director for a Brazilian jazz competition primed Solange Costa for getting a enterprise in the course of a pandemic.
“You possibly can plan, however you by no means know precisely what’s going to occur,” the Andover resident mentioned of the competition work, which she continues to do for Brazil’s I Love Jazz Pageant Worldwide.
“You should be versatile, to adapt shortly, as a result of issues change on the final minute,” she mentioned.
Costa, 48, purchased Andover’s Mr. Gelato in September, about 5 years after she moved to america looking for a superb training for her now 15-year-old son, Joao Andrade, a particular training scholar at Andover Excessive Faculty. She additionally has a 3-year-old son, Theo Costa.
After shopping for Mr. Gelato within the courtyard of Andover Village Sq., she continued to function it with the identical menu established by the earlier proprietor, Peter Kekidi.
The European-style café serves gelato, espresso, crepes and paninis.
When Costa first arrived within the United Stateas, she lived in Nantucket for a 12 months and labored on a musical challenge with the Brazilian Consulate and Berklee School of Music.
Whereas in Nantucket, she determined to make use of her expertise in another way and began a small-business consulting agency referred to as Click on 2 All Consulting and Administration.
“I noticed so many small companies scuffling with advertising and marketing and administration instruments,” she mentioned.
She launched her shoppers, largely Brazilian immigrants like herself, to instruments to draw enterprise by advertising and marketing, in addition to enterprise administration assets.
“I like to assist as a result of it’s so arduous (painful) to see how immigrants grew to become a margin of the society,” Costa mentioned. “They usually can’t get info due to the language (barrier) and lack of contacts.”
In shopping for Mr. Gelato, she takes on a brand new enterprise of her personal, but additionally will use it as a coaching floor for 3 of her consulting shoppers, she mentioned.
For Carla Rodrigues, Lucielly Araujo and Kevin McCauley, serving to run Mr. Gelato can be “studying and doing on the identical time, so it’s a sensible expertise,” Costa mentioned.
Rodrigues and Araujo are each Brazilian, although they’ve been in america for some time.
Rodrigues, who’s presently working probably the most with Costa, has been employed at a cleansing enterprise since she immigrated 20 years in the past. She partnered with Costa as a result of she desires to begin her personal enterprise.
Mr. Gelato can be a “grasp class” in working a enterprise, the place Costa can prepare every of her companions to have the ability to have their very own Mr. Gelato, she mentioned.
Costa mentioned working the jazz competition is extra strategic — and fewer hands-on — at this level, so Mr. Gelato can be the place she will get to make use of her arms making espresso, paninis, gelato and extra.
Up to now month, she has appeared into increasing the menu to probably embrace Brazilian staples, as an example the favored sweet brigadeiro, she mentioned.
She is aware of native enterprise homeowners nonetheless are on “standby” ready for pandemic restrictions to raise to seek out new methods to draw clients. Nonetheless, Costa is forging forward, most not too long ago by hiring native artist Hailey Bonia to color photos of menu objects on the store’s window.
She mentioned she is aware of getting established can be arduous, particularly now. As a neighborhood resident, she has realized that Andover is just not an “experimental market,” so she is working arduous to get it proper the primary time.
Her mantra? “Work arduous.”
“In the event you aren’t transferring and making errors, you aren’t going to get outcomes,” Costa mentioned.